India Adda has been buzzing with interesting conversations over the past three days with government officials and prominent business leaders engaging in constructive dialogues. What is delightful is that the conversations are unceasing.

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The India Adda, set up by India Brand Equity Foundation (www.ibef.org) defining the Indian presence, is noteworthy in its grandeur - both from the statement it makes and from the global leaders expected to visit and make an appearance.

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India Brand Equity Foundation (www.ibef.org), whose immediate focus is the Annual Meeting of the World Economic Forum (WEF) at Davos with its India Adda – akin to a cafe, is responsible for promoting the Made in India label both domestically and overseas.

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In a first of its kind alliance, India Brand Equity Foundation (www.ibef.org) has facilitated an alliance between Premiere Teas – a leading Indian exporter of teas, and Café Schneider – one of the finest cafes in Switzerland for launching India’s finest teas - Darjeeling Tea – at Davos, during the Annual Meet of the World Economic Forum.

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India Brand Equity Foundation (www.ibef.org) will be, at its India Adda, hosting the INDIAFRICA: A Shared Future programme at the Annual Meeting of the World Economic Forum (WEF) at Davos later this month. A Government of India initiative, INDIAFRICA programme has events spread out over three days, from 23rd – 25th January 2013, of the Annual Meeting.

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India Adda – a concept launched by India Brand Equity Foundation (IBEF), is expected to witness a host of meetings and programmes involving global minds from across the spectrum at the upcoming World Economic Forum annual meet scheduled for January 23-27, 2013 at Davos, Switzerland.

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