Media

Brand India makes an impact at WEF Davos 2014

Brand India makes an impact at WEF Davos 2014

The Brand India campaign made an impacting presence during the Annual Meeting of the World Economic Forum 2014 at Davos. With a strategic mix of on-ground branding, direct messaging and a host of other marketing initiatives, the IBEF India Adda was the epicentre of engaging conversations on India.

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India Adda© - The hub for conversations on India at Davos

India Adda© - The hub for conversations on India at Davos

The IBEF India Adda© was abuzz today with delegates from business, government, media and accademia – both from India and abroad – engaged in animated conversations on India and the world. The day saw Mr Anand Sharma, Minister for Commerce and Industry keep a hectic schedule engaged in meetings with business leaders from multinationals from diverse industries.

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India Adda© is back at Davos 2014

India Adda© is back at Davos 2014

India Brand Equity Foundation (IBEF) will be back with India Adda at the Annual Meeting of the World Economic Forum (WEF) 2014, scheduled to be held from January 22-25, 2014 at Davos. Enlivened by engaging conversations involving corporate leaders, social entrepreneurs, citizen groups, academia and media all in the warmth of Indian hospitality, the India Adda is set up adjacent and outside Café Schneider on the Promenade at Davos.

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India Adda©: The hub of café conversations in Davos from IBEF

India Adda©: The hub of café conversations in Davos from IBEF

India Adda© has been buzzing with interesting conversations over the past three days with government officials and prominent business leaders engaging in constructive dialogues. What is delightful is that the conversations are unceasing.

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India Adda© all set for the World Economic Forum kick off: IBEF

India Adda© all set for the World Economic Forum kick off: IBEF

The India Adda©, set up by India Brand Equity Foundation (www.ibef.org) defining the Indian presence, is noteworthy in its grandeur - both from the statement it makes and from the global leaders expected to visit and make an appearance.

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IBEF – Leading the Brand India Initiative at Davos 2013

IBEF – Leading the Brand India Initiative at Davos 2013

India Brand Equity Foundation (www.ibef.org), whose immediate focus is the Annual Meeting of the World Economic Forum (WEF) at Davos with its India Adda© – akin to a cafe, is responsible for promoting the Made in India label both domestically and overseas.

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Darjeeling Tea to be showcased at the Davos 2013 meet: IBEF

Darjeeling Tea to be showcased at the Davos 2013 meet: IBEF

In a first of its kind alliance, India Brand Equity Foundation (www.ibef.org) has facilitated an alliance between Premiere Teas – a leading Indian exporter of teas, and Café Schneider – one of the finest cafes in Switzerland for launching India’s finest teas - Darjeeling Tea – at Davos, during the Annual Meet of the World Economic Forum.

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INDIAFRICA Programme The Highlight of the India Adda© at Davos 2013: IBEF

India Adda© Africa

India Brand Equity Foundation (www.ibef.org) will be, at its India Adda©, hosting the INDIAFRICA: A Shared Future programme at the Annual Meeting of the World Economic Forum (WEF) at Davos later this month. A Government of India initiative, INDIAFRICA programme has events spread out over three days, from 23rd – 25th January 2013, of the Annual Meeting.

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It’s India Adda© Time Again at Davos

India Adda©

India Adda© – a concept launched by India Brand Equity Foundation (IBEF), is expected to witness a host of meetings and programmes involving global minds from across the spectrum at the upcoming World Economic Forum annual meet scheduled for January 23-27, 2013 at Davos, Switzerland.

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The world's largest solar steam cooking system is installed at Tirupati Temple and serves 15,000 meals daily.
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